Loyalty program launch checklist for indie retailers (30 days)

Day 1: Sign up

Create your shop, run the AI moderation check, set your slug.

Days 2-3: Define your prize ladder

List 4 rewards. Each should cost you under $4. Mix: 1 free item, 1 % discount, 1 upgrade, 1 mystery.

Days 4-5: Build your first campaign

Spin wheel, 4 prizes, fire it up. Test it yourself five times.

Day 6: Add Resend

Get a Resend API key. Configure it. Send yourself a test reward email.

Day 7: Soft launch

Tell your three most loyal customers. Get their feedback.

Day 8: QR code your counter

Print a 4x6 card with your campaign QR. Put it next to the register.

Days 9-14: First 50 plays

Watch the analytics. Adjust weights if any reward is hitting too often.

Day 15: Add a streak

Layer a 7-day streak campaign on top.

Days 16-22: Iterate

Retire any reward that's not driving repeat visits.

Day 23: Run a flash mob

Tuesday-night deal. 15 taps in 60 seconds. 20% off the whole store.

Days 24-30: Launch publicly

Instagram, neighborhood Facebook group, an email to your full list. You're ready.