pricing
Loyalty program ROI calculator: free vs $29 vs $99 plan
How many extra visits per month does it take to pay for your loyalty plan? We did the math. (Spoiler: very few.)
GamifiedDeals·5/12/2026·2 min read
The break-even math
A Pro plan ($99/mo) needs to drive 15 extra customer visits at $8 average ticket to break even. That's one extra visit every two days.
Our median Pro merchant drives 210 extra visits/month. Net margin gained: $2,205. ROI: 22x.
How to calculate yours
Break-even visits = monthly plan cost / (avg ticket × gross margin %)For a $99 plan, $12 avg ticket, 40% margin: Break-even = 99 / (12 × 0.40) = 21 extra visits/mo
What drives the lift
- Streak retention (60% lift on monthly active customers)
- Cross-merchant referral traffic (1 in 8 shoppers discovers a new merchant via /explore)
- Lower discount density (you pay less to win each customer back)
When to upgrade plans
- Free → Starter ($29): when you have >50 unique customers signed up
- Starter → Pro ($99): when you want custom branding + analytics
- Pro → Growth ($299): when you open a second location
Want this for your shop?
Launch a gamified loyalty program in 30 minutes. Free for 30 days, then $29/mo.
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