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Field notes from the gamified-loyalty trenches.
Strategy, mechanics, case studies, and honest takes for indie retailers, founders, and the curious.
All strategy 9 case-study 4 mechanics 2 small-business 2 margins 2 merchant 2 tutorial 2 UX 2 architecture 2 retention 2 streaks 2 loyalty 2 pricing 2 embed 2 boss-battle 1 cooperative 1 shopify 1 competitors 1 comparison 1 loyalty-apps 1 network-effect 1 cross-merchant 1 manifesto 1 opinion 1 checklist 1 launch 1 gen-z 1 demographics 1 research 1 analytics 1 metrics 1 KPIs 1 data 1 engineering 1 tech-stack 1 behind-the-scenes 1 macro 1 recession 1 resilience 1 founder 1 story 1 mission 1 marketing 1 alternatives 1 spin-wheel 1 loot-box 1 A/B-test 1 affiliate 1 earnings 1 new-feature 1 FTC 1 flash-mob 1 group-deal 1 viral 1 design 1 audio 1 AI 1 moderation 1 trust 1 safety 1 seasonal 1 quests 1 holidays 1 onboarding 1 getting-started 1 bookshop 1 real-numbers 1 mobile 1 app 1 virality 1 referrals 1 social 1 ROI 1 calculator 1 widget 1 developer 1 integration 1
pricing
Loyalty program ROI calculator: free vs $29 vs $99 plan
How many extra visits per month does it take to pay for your loyalty plan? We did the math. (Spoiler: very few.)
5/12/2026 2 min read
pricing
The loyalty discount trap (and how to escape it)
Permanent discounts train customers to wait for the next sale. Gamified rewards train them to come back. Here's the math.
5/12/2026 2 min read