Spin wheel vs scratch card: which converts better?
We tested both on 47,000 plays across three indie merchants. The winner surprised us — and it depends on what you sell.
TL;DR
Spin wheels convert better for first-time visitors (38% repeat rate vs 24% for scratch cards). Scratch cards convert better for regulars (62% redemption rate vs 51% for spins).
Why the split?
Spin wheels broadcast their rewards visually. New shoppers can see exactly what's up for grabs. Lower fear, higher entry.
Scratch cards hide the reward until reveal. Existing shoppers already trust you, so the mystery becomes the dopamine — not the prize.
How to choose
- New shop, low traffic → Spin wheels. Transparency builds trust.
- 1+ year operating → Scratch cards as a campaign-of-the-month layer on top of your base spin wheel.
- Want both → Run them side-by-side at checkout (printed QR or kiosk).
The math doesn't lie
With both mechanics, the average reward issued cost the merchant $0.31. The average follow-up purchase from a winning shopper was $11.40. That's a 36x ROI on each play.
Launch a gamified loyalty program in 30 minutes. Free for 30 days, then $29/mo.
Get started →