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Field notes from the gamified-loyalty trenches.
Strategy, mechanics, case studies, and honest takes for indie retailers, founders, and the curious.
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boss-battle
Boss battles for retail: when 200 shoppers cooperate to win
A bookshop in Austin ran a 4-day boss battle. 247 people attacked the shared HP bar. Every attacker won. Sales tripled.
5/12/2026 2 min read
mechanics
Spin wheel vs scratch card: which converts better?
We tested both on 47,000 plays across three indie merchants. The winner surprised us — and it depends on what you sell.
5/12/2026 2 min read