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Field notes from the gamified-loyalty trenches.
Strategy, mechanics, case studies, and honest takes for indie retailers, founders, and the curious.
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case-study
Case study: How Pixel Bookshop tripled weekday traffic with a streak
A 90-day breakdown of an indie bookshop's loyalty turnaround. Numbers, screenshots, mistakes.
5/12/2026 3 min read
boss-battle
Boss battles for retail: when 200 shoppers cooperate to win
A bookshop in Austin ran a 4-day boss battle. 247 people attacked the shared HP bar. Every attacker won. Sales tripled.
5/12/2026 2 min read
flash-mob
The flash mob economy: how 12 strangers unlock a 40% group deal
Group-buy isn't dead. We just made it instant. Here's how a tiny pizzeria turned 12 strangers into a Tuesday-night rush.
5/12/2026 2 min read
streaks
Why streaks beat punch cards (and 73% of customers agree)
Punch cards are 1947 technology. Streaks tap into the same dopamine loop that built Duolingo's $40B business. Here's why your coffee shop should switch this month.
5/12/2026 3 min read