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Field notes from the gamified-loyalty trenches.
Strategy, mechanics, case studies, and honest takes for indie retailers, founders, and the curious.
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design
Sound design for tiny wins: the 600ms that makes a customer come back
We synthesized every sound effect in GamifiedDeals from scratch. Here's what we learned about dopamine, frequency, and the magic 600ms window.
5/12/2026 2 min read
streaks
Why streaks beat punch cards (and 73% of customers agree)
Punch cards are 1947 technology. Streaks tap into the same dopamine loop that built Duolingo's $40B business. Here's why your coffee shop should switch this month.
5/12/2026 3 min read