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Field notes from the gamified-loyalty trenches.
Strategy, mechanics, case studies, and honest takes for indie retailers, founders, and the curious.
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strategy
The anti-discount manifesto
Discounts are silent margin assassins. Here's why we believe in earned rewards instead — and the data backing it up.
5/12/2026 2 min read
pricing
The loyalty discount trap (and how to escape it)
Permanent discounts train customers to wait for the next sale. Gamified rewards train them to come back. Here's the math.
5/12/2026 2 min read